Is Blogging Dead? Why the Answer is a Resounding No

Every few years, the same questions resurface:

• Is blogging dead?
• Is SEO dead?
• Is Crypto dead?
• anything

It’s a fair question in a digital landscape dominated by social media, AI-driven search, and ever-shifting platforms.

Yet, we’re at a point when blogging is not only alive but thriving; it is evolving into a powerful, multifaceted industry that’s more relevant than ever.

Most of what you see day to day is fear-based, and for those who keep an open mind and look past this, you’ll see the abundance I’m referencing.

Blogging’s evolved from Hobby to Business

Blogging has come a long way from its early days as an online diary or a platform for sharing personal projects. Today, many blogs have grown into full-fledged businesses.

And yes, circling back to the fear, the article below perfectly shows how some see everything negatively, blame externally, and make excuses for everything. Articles like this spread fear, and often go viral because fear spreads like a wildfire.

Article: Dmarge.com
I’ve never seen more red flags rolled into one business. Almost all of these results are from owner-based decisions and nothing else.

“On the other side of this, some blogs have grown from hobbies into reputable businesses with millions of visitors a month. Many of which are GROWING, month over month, increasing their audience, increasing their business, and as I stated above, THRIVING today.”

The term “blogger” now reflects authenticity that is rare in mainstream business.

The ability for bloggers to differentiate and create something original, unique, and truly different, not only noticed by people but also appreciated and loved, is unprecedented today.

Realistically, the future is one of AUTHENTICITY, which successful bloggers have in spades. As you might expect, these are not the business owners interested in copying anyone, and the motives that power the decisions owners make often predict future success.

“A single business decision is often the difference between failure and success. I’ve met owners who’ve made one poor business decision, and their business never recovers. Now, imagine the difference between business owners making hundreds of poor or good decisions over time.”

And while the owner of Dmarge is one example, cases like this are never-ending. Equally, some business owners consistently make sound business decisions and grow exponentially year over year.

Success:

• Consistently make and stack good business decisions
• Validate decisions with Due Diligence (DD)

I’ll be as blunt as possible.

A perfect example of a good business is moving from bad WordPress hosting to good WordPress hosting.

A perfect example of a bad business decision is moving from good WordPress hosting to bad WordPress hosting.

I build businesses based on quality, for real owners. If you want to make a good decision for your business today, I invite you to try Crave Hosting.

You’ll never win when you consistently make BAD decisions for your business. Meanwhile, your competitors are stacking GOOD decisions and winning.

Beyond Advertising

While successful bloggers have diversified their income sources far beyond display advertising, the root of revenue is TRAFFIC.

And beyond that, with each tier, it becomes exponentially more difficult to convert users into sales.

Keep in mind that all of the above are internal revenue sources. You can also generate external revenue through social media (YouTube, Facebook, etc.).

One example of these tiers layered is JustOneCookbook.com, which layers display advertising, memberships, and eCommerce.

Repurposing Content

Successful bloggers have mastered the ability to repurpose content to meet the needs of their audience through different traffic channels.

Audiences on each platform vary; YouTube’s audience differs significantly from TikTok’s. And bloggers that thrive, understand their audience and publish content that matches.

While fear and hate chase AI, when you look beyond, businesses and creators are leveraging AI to boost efficiency and make short work of what often requires a dedicated team. This means increased take-home revenue and significantly less work.

External Traffic Channels

You’re either everywhere or nowhere!

If you’re only publishing content to drive traffic in search engines like Google, I’d assume you’re struggling. This single-minded traffic channel screams spam and content made to rank rather than for people.

Think of it this way!

Someone trying to rank is focused only on ranking, driving traffic, and living off first-time users. If I’m being generous, the quality of this business is at best average, similar to the restaurant you’ll never go back to.

On the other hand, someone trying to build a business and grow their audience is focused on quality, which resonates externally, and equally across ALL traffic channels. Not only do people come back, but they also advocate for this business, and month over month, the underlying audience grows.

And yes, while some platforms try to keep users within their ecosystem, it’s within your control as a business owner to ensure people SEEK you out.

Own Your Audience

The other day, I read a comment on Twitter (X) that said, “I don’t even need a blog; I can just post here!”

Except that:

• you don’t own anything (external)
• you cannot sell your account (legally)
• your reach is limited to X

This is precisely why I see quality blogs thriving today:

• they create content they own
• on a platform they own
• for an audience they own
• that’s repurposed everywhere

Internal to External always wins. Bloggers who create one exceptional thing repeatedly and distribute it externally will consistently grow their business, audience, and revenue. (90% internal, 10% external, building audience)

Those focused on external to internal often struggle to build and retain their business, audience, and revenue due to an internal lack of quality. (10% internal, 90% external, chasing audience)

The key component to building an audience is ensuring you have something people, on average, consider HIGH QUALITY.

Blogging’s More Alive Than Ever

Blogging is more vibrant, competitive, and essential than ever. It empowers individuals, amplifies new voices, and fuels creative innovation. While tools, platforms, and strategies evolve, the heart of blogging, a direct, authentic connection with an audience you control, remains unshakable.

Blogging has never been more competitive, more creative, or more essential. It’s far from dead; many bloggers I work with flourish, driven by curiosity, optimism, and the open web’s enduring potential. Here’s why:

1. Professional Growth: Evolving from hobbies to businesses with millions of visitors.
2. Authenticity: Unique, trusted content builds loyal audiences.
3. Diverse Revenue: Monetization through ads, memberships, courses, and eCommerce.
4. Audience Ownership: Control via personal websites and newsletters ensures stability.
5. Multi-Channel Strategy: Repurposing quality content across platforms like YouTube and TikTok.
6. AI Efficiency: Streamlining workflows to boost revenue and reduce workload.
7. Quality Focus: Prioritizing high-quality content over search engine spam.
8. Smart Decisions: Good business choices (e.g., fast hosting) drive growth.
9. Massive Reach: Reaching millions, amplifying voices, and sustaining businesses.
10. Creative Control: Personal platforms foster innovation and experimentation.

Real blogs, with real owners, who care about their business and audience, will thrive by being authentic, prioritizing quality, and building genuine connections through owned platforms, diverse revenue streams, and repurposing exceptional content across all channels.